Amanzi Holdings
Amanzi Life and Amanzi Data. Connecting agricultural innovation with the intelligence to measure, learn and grow.
Explore our companies01 / Who we are
Amanzi Holdings brings a steady perspective to a diverse family of businesses. We believe enduring value begins with clear decisions, responsible ownership and the strength of a shared purpose.
Our ambition is patient: to build strong foundations that allow people and businesses to thrive over the long term.
02 / Our companies
Biology and intelligence, connected through thoughtful ownership.
AMANZIHOLDINGSSelect a company to explore its focus.
Biology & agricultural innovation
Developing MoGro+, a moringa-leaf-derived biostimulant, through product science, formulation research and controlled crop trials.
Discover Amanzi Life
Biology & agricultural innovation
Developing MoGro+, a moringa-leaf-derived biostimulant, through product science, formulation research and controlled crop trials.
Data, technology & intelligence
Developing the data foundation for traceable trials, connected measurements and better-informed agricultural decisions.
03 / Our approach
The principles that shape how we think, connect and build.
Building enduring value through thoughtful ownership and clear decisions.
Thoughtful analysis. Clear priorities.
Connecting ventures through common standards, capabilities and purpose.
One family. Shared momentum.
Protecting the foundations that allow people and businesses to thrive.
Strong foundations. Long horizons.
04 / Our purpose
Confidence in the way we operate. Care for the businesses we support. Commitment to what comes next. This is the essence of Amanzi Holdings.
Connected by design
Our development model brings product science and data together, with clear decisions at each step.
Amanzi Life
Investigate cultivation, extraction and repeatable formulations.
Life + Data
Link controlled trials to batches, conditions and crop outcomes.
Amanzi Data
Build comparable evidence to inform the next protocol.
Amanzi Holdings
Stage investment as product, process and economics are demonstrated.
05 / Our founders
Building Amanzi takes more than a promising idea. Our founding team brings together serial entrepreneurship, horticultural business experience and dedicated leadership across commercial development, product and science.
Our roles connect around one challenge: developing MoGro+ and the data foundation to understand its performance. Grower needs inform research and product decisions; trial evidence informs what we build and how we bring it to market. Together, we connect the work of starting a company with the discipline of testing what it can deliver.
Co-founder
Chief Executive Officer & Chief Technology Officer
Tony is a serial entrepreneur and co-founder of Amanzi, bringing a company builder’s perspective to the work of turning an early idea into a focused venture. He leads strategy and technology, connecting Amanzi Life’s agricultural ambitions with Amanzi Data’s platform development. Working with his fellow founders across science, growing, product and commercial development, he helps set priorities for what to build, what to test and how to grow.
Venture building · Strategy · Technology
Co-founder
Chief Commercial Officer
Chris is co-founder of Amanzi and leads the commercial work of turning a promising idea into a business customers value. His focus spans customer development, sales and strategic partnerships, connecting market needs with the team’s product and research priorities. Alongside David’s grower relationships and Gavin’s product direction, Chris helps shape the route from early trials to a commercial offering grounded in evidence and customer demand.
Customer development · Commercial strategy · Partnerships
Co-founder
Founder & Executive Lead, Global Operations
David is a horticulture and operations executive with two decades of experience in garden and landscape design, plant production and business leadership. Raised in his family’s wholesale growing nursery in South Africa, he began his career as a Landscape Designer and Director on a large-scale residential development, leading a team creating private and communal gardens. In 2012, he founded David Simpson Gardens, a London-based practice delivering projects across London and Surrey. He holds diplomas in Garden Design from KLC School of Design and Digital Media Brand Communications from Vega School of Brand Communications. As co-founder of Amanzi, David leads international expansion, agricultural operations, grower relationships and cooperative development. His experience building a business and working directly with plants and clients connects the team’s science and product development to growers’ practical needs as Amanzi develops MoGro+, its plant-derived biostimulant.
Horticulture · Business building · Grower relationships
Co-founder
Founder & Executive Lead, Product
Gavin is co-founder of Amanzi and leads the journey from an early concept to a useful product. He brings product strategy, customer experience, roadmaps and delivery together across Amanzi’s products and services. Working with Chris on customer needs, David on practical use and Joel and Tony on science and technology, Gavin helps turn the team’s ambitions into clear development priorities and products that can be tested, refined and brought to market.
Product development · Customer experience · Delivery
Co-founder
Founder & Executive Lead, Science & Innovation
Joel is co-founder of Amanzi and leads the scientific work needed to test its central product ideas. His remit spans Amanzi Life’s research, formulation science and testing, alongside measurement innovation for FarmOS. Working with David on growing conditions, Gavin on product development and Tony on the data platform, Joel connects research questions with measurable outcomes so the team can learn from trials and make development decisions grounded in evidence.
Scientific research · Formulation · Evidence
The Amanzi family
Rooted in purpose.
Growing through knowledge.
